TheAlfredCollection : the archetype of carpets
Valerie_objects introduces a new product line: TheAlfredCollection, a series of handwoven minimalist carpets for those who seek design with an added artistic value and a supreme sense of sustainability.
TheAlfredCollection is the label of Belgian textile designers Marie Mees en Cathérine Biasino. After fruitful careers as freelance designers, honored with a Henri van de Velde label in 2008, they decided to start their own textile brand. The reason behind this: no more compromises. “With TheAlfredCollection, we have control over every aspect.” Cathérine explains. “From design to production.”
Marie’s and Cathérine’s zero-compromise mentality enunciates in the choice of materials. All carpets are crafted with a mixture of two top-shelf wools from New Zealand and Portugal. “The New Zealand wool offers the right softness while the Portuguese adds strength.” Marie says.
To maximize durability, all carpets are woven by hand at an expert textile company in Portugal with whom the designers built a great relationship since 2010. “This company is unique.” Marie says. “Hand weaving a carpet is very labor-intensive and takes about a week and a half. But the result resonates a beauty that is simply impossible to achieve with a machine.”
Not trendy but timeless
TheAlfredCollection doesn’t gush about the arts & crafts aesthetics in which the human imperfection plays an important role. The manual labor is merely tangible in the finesse of the finishing. In fact, Marie and Cathérine mainly keep the designs as minimalist as possible to fully express the texture of the wool. They envision ‘timeless’ and not ‘trendy’ designs. “It is our intention that the carpets last twenty years.” Cathérine explains. “That’s why we avoid hyped colors.”
For valerie_objects, this creative duo designed four series of carpets named Fran, Frenzy, Lucy and Ivy — all names referring to Hitchcock characters. The four carpets come in three sizes and excel in durability and sobriety. This is not ‘fast design’ that expires after a year but a reverence of the archetype of a carpet, pure in form and function. And thus, TheAlfredCollection offers a perfect layer of texture to the minimalist interior of the design admirer.
photography Filip Dujardin